Aura Herbal Wear

Attributes: Clothing, Accessories, Tops/T-shirts

First thing that captures the eyeballs is not only the fashion at Aura but also the very caption that makes the head turn “We live and Dye naturally”. Well, true to its meaning, they actually do DYE naturally given that Aura is possibly the first & one of its kind store in Ahmedabad that manufactures & sells only organic clothes and that too organic-style.


Ranging from Tees, Kurtis, Shirts, Trousers, Gowns, Western Wears, Earrings To Towels, Night Suits, Soaps, Shampoos To Makeup Kit, Bags, Purses; Aura has a range of products, limited editions, that will entice customers (Yes girls, mostly you all). With an obvious (loud & clear) focus on organically manufactured products, the “in-fashion” mindset has not at all been compromised (louder & clearer). They may have limited stuff, but they are good (mean it) in what they have. The tees for example have “mantra” looks, the kurtis have that rich elegant look, the shirts are cool & simple and the night-suits just the right comfortable looks (hmmm…).

Interesting, the store came in existence in year 2000 (yes, 12 years now!), operates out of a bungalow converted into a beautiful small store covering an area of around 1000 sq feet, is not so-known as we guess it should be.​

Most of the products are manufactured in their own workshop/factory. If their claim is anything to go by, we vouch for the simplicity in natural techniques they use for production. Just for your knowledge, herbal dyed clothes are 100% skin friendly and would not cause any skin disease. There are no synthetic pesticides or dyes used on the fabrics. Currently, Aura is also promoting The Green People of India initiative, where eco brands from across India are showcasing their products.

Pricing? Hmmm … for the ‘type’ of products they have and for the people who actually believe in contributing to well-being of Earth and for all others, pricing, given they don’t have a brand per se, well, is a bit high as compared to inorganic (not sure if that’s the right word) ones. Girls out there, you have a new place to take your boyfriends out today. The credit card machine works, anyways.

CityShor says – Will “we” buy? The answer is “we gave it a try”!

Where is it? Aura , 6 Sunrise Park, Opp Advait Complex, Nr Sandesh Press Road, Vastrapur, Ahmedabad. Ph No : 079 26850126

What’s different?
Well, the organic clothes – what else?

Tags: Aura, Clothing store in Ahmedabad, Bottoms store in Ahmedabad, One Piece store in Ahmedabad, Punjabi store in Ahmedabad, Bags store in Ahmedabad

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