Aurus Jewels

Attributes: Accessories, Jewellery

Introducing AURUS, a Company of Fine Jewels.

At Aurus, buying jewelry is an experience.

Aurus is a shared dream to create a young, exclusive and modern brand that offers a certain design sensibility within a boutique set-up thereby making the experience of buying jewelry very personal. At Aurus simplicity is combined with elegance to design jewelry that is classic and timeless. With uncompromising standards of craftsmanship, use of the finest quality of jewels and a founding philosophy of highest ethical standards, Aurus is catered towards a clientele that seeks quality and authenticity.

A collective initiative of Kunal & Puja Shah. Puja is a qualified jewelry designer. A biochemist by education, Puja discovered her artistic leanings in New York where she originally went to pursue a Master’s in Genetics at the New York University (NYU). The creative bug in her soon took over and she gave up her NYU program to pursue Jewelry Design at the Fashion Institute of Technology (FIT), New York’s premier design school.  

An avid art lover, Puja was actively associated with New York’s finest museums – the Metropolitan Museum and the Brooklyn Museum of Art. These affiliations have a vivid influence on Puja’s creations as she employs her design sensibility and exposure to the world’s best art in her jewelry. Puja moved back to India in 2002 and launched her jewelry design studio in 2003 for bespoke jewelry. She has exhibited her designs in jewelry shows and has participated in international art/jewelry conferences. The boutique represents the next step in her journey from running a design studio to setting up a boutique jewelry store. 

AURUS brings together Puja and Kunal with a classic left-brain / right-brain combination. While Puja leads the design and customer engagement, Kunal drives the brand strategy and operations side of the business, besides being an investor for the vent­­ure. Being married to each other, for Puja and Kunal, It represents a shared dream to create something special, to evolve from being friends to spouses and now to partners.

Current collection on display includes beautiful ‘Bridal’, ‘Crescent’ and ‘Cocktail’ collections.

The ‘Crescent’ collection is inspired from the timeless ‘chand’motif that emerged from the blend of Persian and Indian art, this Crescent Collection celebrates the rich and immortal era of the Mughals in theform of jewelry.

The motto behind the ‘Bridal’ collection is ‘that perfect wedding needs that perfect jewelry’. And that is what this boutique delivers. Conjuring your ideas into gold, diamonds and precious stones, Aurus has the best jewels to adorn you on your day through their very exclusive Bridal collection.

The ‘Cocktail’ line of select fine jewelry is meant for all the formal occasionsyou need to appear in your best. Be itthat little black dress or the classy saree that you adorn, Aurus’s cocktail line of jewels go great, adding to the charm and elegance of your clothes.

Ahmedabad now has an address for fine jewelry.

Check out their website at

Visit them on facebook at or call them at +91 79 65430009

Address: ‘AURUS’, 218, Sushil Park
Behind Alpha One Mall
Vastrapur, Ahmedabad – 380 054
Gujarat, INDIA.

Time: 11AM to 6PM

Tags: Aurus Jewels, Accessories store in Ahmedabad, Clothing store in Ahmedabad, Footwear store in Ahmedabad, Lehnga Choli store in Ahmedabad, Bags store in Ahmedabad

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