Breathe a New Life in Your Abode with IDAM's Merchandise!

Attributes: Decor, Kitchen and Dining, Outdoor/Gardening, Upholstery & Carpets, Cushion & Throws, Decor Pieces


What happens when two designers spend a lot of time on a carpool? Ghazal Bawa, a graphic designer and Nayanika Bhatla, a textile designer used the driving time to their college, NIFT, to discuss home décor ideas.

And in 2015, they started IDAM. Though available in offline stores in Delhi, Bangalore, Jaipur and Goa, IDAM is predominantly an online initiative from a studio in Delhi. Says Bawa,“We are a mix of modern and traditional. We design keeping the latest trends in mind. There are home linens, bed linens, cushion covers, duvets and so on. Recently, they also launched curtains. The USP of IDAM is nothing other than the hand illustrated prints by Bawa and Bhatla. Any random pattern in the sky or earth inspires the duo to create doodles that translate on to the home décor items scattered around the studio.

There are flowers, leaves, Bawa and Bhatla work with cotton, silk and also knitted fabric that is usually used only in jackets. “We have also started creating tea cozies, keychains and fairlylights with tussles. We get a lot of college girls looking to prep up their hostel rooms and young corporate couples who are bored of brands like Fab India,” Bawa states.

The duo is also making a statement with their products. They say, “Taking a step closer to sustainable and responsible design, we have pledged to use 100% natural fabrics for all our products. We use 100% fair trade certified fabrics. We carry over the great work done in the farms to our manufacturing factories, which always follow ethical fair labour practices. We also take pride in our work ethics where we manufacture domestically for a more deliberate method. It is made for the people by the people. We do not encourage child labour, gender discrimination or low wages.”

The prices start from Rs 800 and go up to Rs 2,000. Click here https://www.idamstore.com/ for a peek

Contact: 095400 53303

Author Credit: Lisa Garg

Picture Credit: IDAM

Tags: idam, home decor

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