Happee: Handmade fashion with a purpose to Empower Artisans!

Attributes: Accessories, Bags, Wallets, Scarves/Mufflers, Online Store

Craft is the second pillar of the rural economy in India. Happee an Indo-Brazilian brand by Peeyush Rastogi and Letícia Sales is a brand of fashion accessories with a strong purpose of supporting the talent and craftsmanship of Indian rural artisans by showing their unique, colorful and exuberant art. Around 4 villages in northern India are part of Happee's artisan groups surrounded by a simple life, unique stories, and customs. The brand offers an unimaginable connection through exclusive, high-quality products loaded with beauty, history, and soul.


With two years of existence, Happee today offers 10 types of products, divided into 3 lines:

• Handbags and leather goods

• Scarves

• Shoes

Centuries of stories and memories are stitched, embroidered, and printed in incredible and colorful bags, scarves, shoes, and wallets. Through millenary techniques like Tie-Die, leather with exotic embroidery and block printing, each piece is delicately hand-made and reflects the world of every craftsman. When you purchase a piece by Happee you are automatically creating a bond that goes beyond the product and bets on the truth and talent of every craftsman and artisan.

Fashion made with meaning:

Two young people started the journey of launching a social business in the fashion industry and with a strong orientation to value people and remunerate them in a fair and adequate way. Buying a Happee product simply means that you are contributing towards opportunities that can make everyone happier.

Leticia and Peeyush have partnered with a cooperative in North India, which supports small artisans and invests in training, professionalization, training of new skills and supports them to reach new markets. In addition, with each purchase made at Happee, US $ 2 is earmarked for a partner organization, Rays, which supports the education of about 60 HIV-positive children in situations of social vulnerability in India.

>> Taking this rural art to the catwalks and to the streets is a way to value and recognize its importance, in addition to making it accessible, popular and immortal. It’s a new way of looking, buying and experiencing fashion.

Purchases can be made at https://www.iamhappee.com/ and delivered worldwide.

HAPPEE by Peeyush Rastogi and Letícia Sales

Contact: 9571275684

Address: https://www.iamhappee.com/

Written by: Surbhi Bansal

Tags: Happee: Handmade fashion with a purpose to Empower Artisans!, HAPPEE

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