This Label Revives Dhoti, Sarees & Gamchas to make Outfits!

Attributes: Clothing, Indo-Western

Being an Indian, I would always be biased towards Indian wear but on the other side, I also love my comfortable dresses & tops. The other hand when I was out to find that perfect blend of Indian love mixed with the comfort of western attire, I stumbled upon a homegrown label – The Revival Project.

As the name suggests, this label rekindles your adulation for Indian fabrics with trendy silhouettes and creates magic. And the lady who made this label my absolute favorite is Preeti Raja. Her childhood was spent as a tomboy learning to be a lady in the westernized environs of army cantonments in northern India. But summers were different. Summers were about visiting grandparents in a green, fertile village overlooking the Nilgiri Mountains in Tamil Nadu.

Memories of those summers are still vivid in her mind. Granny's white washed house, dung- plated Verandah, tiled roof, making organic coconut oil at home, threading jasmine flowers every evening and granny doing yoga as well as a thousand household chores elegantly draped in her simple handloom saree was her perfectly spent summer. After completing a decade in financial services and another decade as a homemaker, she finally had the courage to live her dream and work with fabrics that she loved and have seen while growing up.

The Revival Project’s collection demonstrates Preeti’s love for Indian fabrics and her creativity to create something unique out of something very mundane. 

 

Each piece of The Revival Project clothing is fashioned from a traditional hand-woven fabric, whether a saree, dhoti, lungi or Gamcha and displays its heritage and history either in its fabric, color combination or border design. These fabrics survived rough use and were comfortably airy in the hottest summers. 

By reimagining them in modern and contemporary silhouettes, she hopes to connect us to a different era and bring some of that elegance, comfort, and simplicity back into our lives. And surprisingly in a short span of time, the response for her label has been super enthusiastic and positive. It shows that what she makes preserving the culture and heritage via her label, is relatable to a large part of the modern, western influenced urbaner.

They retail from their studio cum store in Mumbai which is an appointment only space. You may also find them at Paperboat Collective Goa, Verandah Bangalore and at various pop-ups and exhibitions around the country. You can also shop from their website www.therevivalproject.in . 

So, go grab some ethereal revived clothing from this label and make a statement at the next Sunday brunch with your girls!

Address – Kemps Corner, Mumbai (Appointment only)

For Appointments Contact – 9833030809

Facebook Page - https://www.facebook.com/therevivalprojectindia/

Author Credit: Shraddha Bhanushali

Picture Credit: The Revival Project

Tags: the revival project

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